Overview
The Anderson Entrepreneurial Center promotes excellence in entrepreneurial performance for the Central Minnesota business community. They pursue this mission by educating, connecting, and recognizing entrepreneurs.
Their education programs span the entire lifecycle of the entrepreneurial process, from startup to growth, and from innovation through succession, and they connect entrepreneurs with people and resources that support business growth.

Challenge
In recent years, the Center's programming has evolved and been updated so that it is more relevant to the needs of the central Minnesota business community. Previous marketing communication activities lacked consistency in tone and in brand presentation.

Solution
The Center's staff and members of the Board approach Kuhl Brand about providing strategic design services that would bring clarity and consistency to their brand presentation at all customer touchpoints.

Kuhl started by designing a series of program logos to match the Center's education offering. Kuhl then began redesigning each of individual program brochures to help the center's staff with marketing. In addition, Kuhl provided the interface design for the center's new website, and created various signage and posters.

Click on any image below to view samples