BlueWater Lodge on Leech Lake is destined to be the premier resort facility on Leech Lake near Walker, Minnesota.
The owner and developer of BlueWater Lodge approached Kuhl about designing a brand identity to reflect his unique vision of what BlueWater Lodge would be.
The typical cliche resort logo just wouldn't cut it for this exclusive property. The owner wanted a look that reflected the uniqueness of the property while still communicating the natural beauty of the location.
Kuhl also created the strategic tagline "What Lakeshore Living was Meant to Be" as well as the stationary package, print ad and billboard concepts.