Industry: Manufacturing
Custom Caseworks is dedicated to providing quality custom products to the wood products industry. As a highly-specialized secondary supplier of laminated and component parts, they serve local, regional and national high profile clients, and specialize in laminating HPL and component parts processing with engineered wood products.
In the past 10 years, new owners and management had turned the faltering organization around to become a progressive and growing organization. But over that period, Casework's branding and marketing had not kept pace with the changes the company had gone through. The company needed a brand identity that reflected a changed and dynamic organization that was responsive, forward looking, technology driven and customer focused.
Kuhl worked with senior management to create a new brand identity and provides ongoing brand consulting counsel.